In the 2024 Q3 earnings call of META Mark Zuckerberg expressed enthusiasm for integrating AI-generated content:
I think we’re going to add a whole new category of content, which is AI generated.
The plan is already in motion: a month earlier, Meta announced that it was testing Meta AI-generated content in Facebook and Instagram feeds, including images “created just for you” based on your interests or current trends. This is fine. 404 Media discussed this in an article.